Everyone is well aware that the price of eggs is so high it’s almost comical. The cost of a dozen eggs has surged nearly 40% since the start of 2025, and there appears to be no end in sight. In fact, the situation is so dire that the Justice Department is now investigating why prices are reaching these nearly unimaginable levels. However, if you want to save money while still enjoying the taste of eggs, there is an alternative: Just Egg, a plant-based option. 

In March, the company unveiled the latest iteration of its plant-based “eggs,” made with water, mung bean protein isolate, canola oil, and sugars, which it claims makes it “lighter and fluffier.” This release comes at a time when supply chain issues make it difficult for consumers — including restaurant owners — to find eggs. 

“Chicken eggs are harder to find, more expensive, and less reliable than ever before,” Joshua Tetrick, the co-founder and CEO of Just Eat, shared. “Americans are shifting how they buy eggs, and we’re  here to ensure they have an option that’s better for them and the planet.”

These new eggs are even taking center stage in the “Bird Flu Bailout” campaign at 50 bodegas across New York City, which will feature Just Egg in their classic breakfast sandwiches, including the beloved bacon, egg, and cheese.

“Folks are coming in and seeing egg prices two times higher than they’ve been,” Sal Nagi, owner of Hungry and Healthy, a bodega on the Upper West Side, shared in a statement. “This is a great way for us to introduce people to some of these better-for-you, plant-based options, like Just Egg. I honestly don’t think anyone can tell the difference.”

According to Tetrick, the team developed this new recipe over the course of about a year. “We want to continue improving the texture, the mouthfeel, the feel in the pan, the layering—every element from the pour to the final fold of the omelet,” he said, adding that they wanted to take a “4,000-year-old bean and make it scramble like an egg from a chicken.”

And while the egg crisis may be bad for most people, for Just Egg, it’s been a massive opportunity to introduce its product to more people. According to Tetrick, the company is growing five times faster than at the same time last year, largely due to its egg substitute. And he promises that, unlike traditional eggs, they can satisfy the demand. “Our on-time and in-full rate exceeds 95% for our customers, which include Walmart, Target, Whole Foods, Publix, cafés, restaurants, and universities,” he said.

As for how the product stacks up, Just Egg boasts that it contains zero cholesterol and less saturated fat while offering the same amount of protein as a regular egg. The company also stated that its main ingredient, the mung bean, “is not susceptible to bird flu and the inflationary pressures currently pushing conventional egg prices to record highs.” 

The primary factor to consider is the average price of a dozen eggs, which the Federal Reserve Bank of St. Louis reported is around $5. A carton of Just Egg, which is equivalent to about 10 eggs, is priced at $7.36 at Walmart currently, making it significantly more expensive. However, its key advantage is that it’s readily available for use in breakfast scrambles, cakes, cookies, or any other dishes that require eggs. And if this doesn’t pique your interest — or if it’s sold out — here are six alternative egg substitutes you likely already have in your fridge and pantry.