Last weekend, Blake Lively appeared at SXSW to premiere her new film, Another Simple Favor. It wasn’t a particularly noteworthy event. Lively walked the red carpet, took photos with fans, attended the screening, and participated in a Q&A.

The event marked the first press event Lively had done since December, when she filed a legal complaint, and eventually a lawsuit, against her former co-star Justin Baldoni, alleging he sexually harassed her on the set of their film, It Ends With Us. Lively also alleged that, faced with the possibility of his career being impacted by her claims, Baldoni and a crisis PR team he hired waged a misogynistic smear campaign against Lively using the power of the internet. Baldoni soon counter-sued, and the pair kicked off an exhausting and protracted war against each other.

Despite the drama surrounding the case, Lively’s appearance at the festival ultimately was pretty standard stuff. That is, unless you have been obsessively watching videos from the bevy of mostly women content creators who have declared themselves experts in the 37-year-old stars’s legal battle. If you are, then Lively’s appearance in Austin was rife with hidden meaning, clues, and intrigue.

Take Lively’s outfit for the event, a Renée Masoomian latex dress with a matching short-sleeved coat. The star wore the coat before walking the carpet, then took it off to pose for photographers. The meaning, the creators say? She’s an unbearable narcissist, delusional enough to think that a “costume change” was warranted for a simple premiere.

Or, take her actions on the carpet. She posed with her co-star, Italian actor Michele Morrone, but it was much more nefarious than it appeared. According to lip readers consulted by these so-called “experts,” Lively made an inappropriate joke about her braless dress, causing an embarrassed Morrone to quickly look away. “Call me crazy, she does this on purpose, both to enrage her husband and torment these terrified men,” wrote one person about the moment.

And those smiling fans that Lively took photos with before the screening? Fake, say the “experts,” hired by the actress herself. In fact, one “fan” seen taking photos with Lively, they claim, is actually the wife of the film’s director Paul Feig (“pathetic,” one person on Twitter sneered). In actuality, they say, the carpet was not filled with fans, but protestors, holding signs outside the theater in support of Baldoni. According to one, Lively was terrified to walk the carpet at all and her co-star, Anna Kendrick, “hates” her (this specific claim was debunked by Feig, but it didn’t really seem to matter).

But the conspiracy theories, rumors, and criticism tied to Lively at the Another Simple Favor premiere pale in comparison to the theories this group of obsessives have been circulating widely online since Lively’s legal battle against Baldoni began. While some men are jumping on board, the most popular of these creators—which range from nobodies doing voiceovers to far-right provocateurs like Candance Owens and Megyn Kelly—are women speaking to other women. Owens even coined a term for her audience, who spend their free time “investigating” Lively’s alleged bad behavior via TikTok in order to ruin her reputation: “mommy sleuths.”