POWERADE has partnered with LSU basketball star and hip-hop artist Flau’jae Johnson to release a new song and music video titled ‘WHAT IT TAKES.’ The collaboration is timed to coincide with the excitement of March Madness 2025.

The ‘WHAT IT TAKES’ track was produced by Lyrical Lemonade and serves as an anthem celebrating perseverance, hard work, and the relentless pursuit of excellence. The song and video, which debuted on March 14 across social media and streaming platforms, are part of POWERADE’s broader ‘IT TAKES MORE’ campaign.

This collaboration marks POWERADE’s second consecutive March Madness campaign with Flau’jae Johnson. The campaign will be supported by extensive activations, including national television ads, digital content, and out-of-home advertising, running throughout the Men’s and Women’s tournaments.

Image Credit: POWERADE