The BÉIS Bloomingdale’s takeover brought an immersive retail experience to Westfield Century City in Los Angeles, redefining traditional shopping with an interactive activation.

As part of its commitment to consumer engagement, BÉIS introduced a large-scale human claw machine, allowing participants to be safely harnessed and lowered into a pit filled with exclusive BÉIS products. Attendees had the opportunity to collect sought-after items, including the highly anticipated return of the ‘Berry Collection’ in new styles, along with branded merchandise.

The takeover drew an enthusiastic crowd, with eager participants vying for a chance to engage in the experience, and
beyond offering prizes, the activation highlighted BÉIS’s dedication to creating community-driven experiences. Moreover, the large-scale installation captivated onlookers and reinforced the brand’s reputation for innovative retail engagement. By merging entertainment with shopping, BÉIS transformed the in-store experience into a dynamic and memorable event for consumers.

Image Credit: Daniel Yoon