Iceberg Vodka has introduced its latest campaign — ‘Foraging Deeper Connections’ — and it is aimed at encouraging more meaningful and authentic relationships in an increasingly digital world.

Targeting Gen Z, Millennials, and Gen X, the initiative seeks to address the growing desire for genuine human interaction amidst the prevalence of superficial online communication. Iceberg Vodka’s campaign draws on the metaphor of an iceberg and emphasizes that, like most of an iceberg’s mass hidden beneath the surface, people have deeper layers of emotion and experience that often go unexplored. Through compelling storytelling and real-life conversations, the campaign invites Canadians to move beyond small talk and engage in more profound, heartfelt discussions.

‘Foraging Deeper Connections’ features real individuals, not actors, participating in candid conversations while creating cocktails with Iceberg Vodka.

Image Credit: Iceberg Vodka