Senior discounts are regularly offered on a wide range of goods but Fireball Whisky is taking deep savings for seniors to the next level by offering free lifetime supplies of its signature cinnamon whisky to those born on or before 1935.

“We’ve seen them all over social, we’ve heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball,” said Danny Suich, Global Brand Director for Fireball, “It’s time to celebrate the 90+ crowd, the party royalty who never stopped turning up.”

Until March 31st—the 90th day of the year—adults ages 90 and up can enter for the chance to win a lifetime supply of Fireball, and those under the age requirement can nominate their favorite senior with a love of Fireball.