Finding the perfect lipstick shade can be tricky with so many options and varying skin tones, but Maison M taps into the power of AI to recommend the most flattering hues with precision. The personalized diagnosis for lipstick begins with answering a question and taking a photo for the artificial intelligence to analyze. From there, three personalized shades are recommended and they can be tried on and ordered.

The clean lipstick with a lasting matte finish and a comfortable soft velvet texture is natural and vegan, thanks to nourishing ingredients in its formula like jojoba oil, plant-based rice wax, and Kaolin. A customer’s three selected shades come in glass cartridges that fit into a single component that can be twisted by a mechanism to change the color they want to apply.