These Cheetos snacks are headed to the UK market as part of the brand’s major relaunch that will see the products taking on a new branding aesthetic, but also incorporating a new flavor into the mix.

The products include the new Cheetos Fiery Jalapeño & Cheese snack puffs alongside the existing Twisted Sweet & Spicy variety, which will come in sharing bags as well as price-marked packs (PMPs). The snack products target the snacking habits of Gen Z consumers and lean into the brand’s American heritage to help catch the attention of shoppers.

Senior Brand Manager Phoebe Chapman commented on the Cheetos snacks saying, “We’re confident it will be a hit with shoppers and the available formats will play a strong role across all channels. Retailers who stock Cheetos can expect a high-energy, trend-driven brand that resonates with the Gen Z audience. This is about more than just snacking occasions; it’s about making Cheetos an integral part of daily life and connecting with the next wave of snackers who want to connect with brand culture.”