Starbucks Teams Up with Peanuts to Launch Adorably Nostalgic Snoopy Merch

Starbucks Teams Up with Peanuts to Launch Adorably Nostalgic Snoopy Merch



Snoopy and friends are coming to Starbucks this March with merchandise so cute you’ll want to buy every item. Peanuts is standing with Starbucks during the coffee company’s Global Month of Good, where Starbucks employees volunteer alongside local non-profit organizations. The limited-edition collection will celebrate kindness, community, and (of course) delicious beverages.

The merchandise includes a ceramic mug, a cold cup, and a stainless-steel tumbler. If you had the Peanuts-themed candle collection in fall or still use Snoopy dryer balls from the Brightly x Peanuts Collection, you’ll adore these newly-launched products.

Starbucks x Peanuts Collaboration

“As we enter the 75th Anniversary year for Peanuts, we’re excited about this phenomenal campaign with Starbucks across the globe,” says Lisa Silverman Meyers, Senior VP, International, of Peanuts Worldwide in an official Starbucks announcement. “We love that this program began from a place of community and kindness, which has been so core to the Peanuts story since the first strip.” 

The Snoopy you know and love has taken on a new persona for Starbucks’ merch, and it’s not as the Flying Ace this time. Instead of fighting the Red Baron, Snoopy has joined the Starbucks team as the persona “Joe Kind Snoopy.” You’ll find him on Starbucks merchandise across the globe with a cute green t-shirt, hat, and slogan encouraging customers everywhere to be (Joe) kind. 

Everything We Know About the Merch

The first must-have item in the Peanuts x Starbucks collection is the Peanuts Love Cold Cup. The cup is clear and double-walled, with a smooth, flat lid and a straw. The exterior features Woodstock cheerfully chatting with Joe Kind Snoopy.

The Peanuts Stainless Joe Kind Snoopy Stainless Steel Tumbler is next on the list, featuring Joe Kind Snoopy and Woodstock celebrating next to the JOE KIND slogan. This cup is double-wall insulated with a convenient flip lid, and its body is tapered for a comfortable grip, keeping drinks hot for a little under two hours and cold for four hours.

Last but certainly not least is the Peanuts Friendship Ceramic Mug—the product to buy if you want to see the entire cast. The full crew is pictured on this charming yellow mug enjoying a few coffees of their own.

The products will retail from $18-30. Head to your local coffee shop to get your hands on the limited-edition products. Some stores released the collection early, so don’t wait to make your purchase!



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