Whether you know her from her eponymous lifestyle empire, her famous friendship with Snoop Dogg, or her recent Netflix documentary, Martha Stewart has, over the course of her 40-year career, established herself as the face of modern homemaking. When she creates something for the home — be that a recipe, a rug, or range of crockery — you know you can trust it.

In fact, the current ‘trad wife’ trend owes a great deal to her. There would arguably be no Nara Smith had there not been Martha Stewart first. But after publishing 100 books, producing a TV and radio show, and a glossy magazine, Martha set her sights on design. In 2007, she launched a range of rugs with Safavieh (available on Wayfair), with each design embodying her signature classic style at an affordable price point.