AI-generated visuals often have a surreal, dream-like quality, and Russel Hobbs’ A Moment of Me Time blends reality and imagination to promote its AI-designed Calm Kettle.

A Moment of Me Time makes the most of AI-generated visuals to represent daydreams as people wait for their kettle to boil. While some are transported to sunsets, others find serenity by the water’s edge. “We captured this all via a motion control robot which allowed us to craft a 3D space where the physical and digital worlds coexist, which we then enhanced with AI-generated creations,” explained John Workman, creative director at Ponderosa.

The ad from the home appliance firm using AI to promote a kettle designed with the aid of AI is launching with out-of-home and social media spots on Meta, TikTok, and Pinterest.