
AI-Powered Shopping Experiences
SOOT, an AI-driven platform offering moodboard-inspired shopping experiences, has expanded its capabilities with the introduction of the SOOT Store. This online retail space features “a curated selection of over 5,000 looks from 40 designers, highlighting a diverse range of indie and emerging fashion brands, including Ahluwalia, Simone Rocha, Rachel Comey, Collina Strada, Mowalola, and Eckhaus Latta.”
The SOOT Store is designed to transform the online shopping experience with “advanced technology, operating up to 25 times faster than traditional websites.” Shoppers can navigate effortlessly through the platform, exploring collections by designer or using the intuitive search bar to locate specific items, such as ‘electric blue pants’ or ‘party heels.’ With its seamless interface and innovative design, the SOOT Store provides a modern and engaging way to discover unique styles, whether for last-minute holiday shopping or a wardrobe refresh throughout the year.
Image Credit: SOOT