Cobs Bread’s annual Doughnation Dayâ„¢ campaign is a month-long initiative with the ambitious goal of raising $500,000 CDN for Canadian charities. The fundraiser i running from March 8th until April 5th.

The Doughnation Dayâ„¢ campaign centers around the sale of the bakery chain’s Hot Cross Buns. On April 5th, Cobs Bread will donate two buns from every six-pack purchased to community-based organizations selected by individual COBS Bread locations. In addition to product-linked contributions, customers can support the cause and Canadian charities by adding monetary donations to their in-store purchases or giving online throughout the campaign period. Each bakery aims to raise at least $1,500 for its chosen charity, while the company’s national charitable partner, Second Harvest, will also benefit from the proceeds.

Image Credit: Cobs Bread