World of Sweets and Our Dementia Choir have announced a partnership that will see the wholesaler supporting the charity this spring with some specially marked packs.

The partnership consists of World of Sweets launching a sharing bag range for its Bonds of London sweets that promote their support of Vicky McClure’s Our Dementia Choir. The £1.25 price-marked packs (PMPs) will see 10% of the profits donated to the charity, while the packets also promote Bonds of London’s 130th anniversary to further increase the special nature of the product range.

Head of Marketing at World of Sweets Kathryn Hague commented on the World of Sweets and Our Dementia Choir partnership saying, “We are so excited to be partnering with Vicky McClure’s Our Dementia Choir, this is truly a celebration of both Bonds and the amazing charity. The local connection is amazing, we have known about the charity since they formed in 2018 and it is special to be able to connect with them on their project and to help fund vital transport and specialist support through sweet sales.”