Enjoying a cafe-quality drink from home has become essential amongst consumers, so the Arctic Coffee Vanilla Latte Iced Coffee in a one-liter size has been launched by the brand to help satisfy demand. The product features the limited-edition Vanilla Latte recipe in a larger, multi-serve format that responds to the popularity of the beverage when it was launched in a 330ml size. The product also prioritizes a competitive price point of £2.20 and will be supported by an expansive marketing campaign alongside in-store activations to maximize awareness amongst cold coffee drinkers.

Brand Manager Jo Taylor spoke on the Arctic Coffee Vanilla Latte Iced Coffee saying, “We know consumers love our iced coffee, and our 1L range has been a major driver of take-home category growth. The introduction of Vanilla Latte 1L is another example of how we’re ensuring shoppers have the variety they crave. It’s all about making great coffee more accessible, more indulgent, and more exciting.”