The Oreo x A Minecraft Movie campaign is taking off from the iconic cookie brand and the upcoming movie as a way to get fans excited for its release in a decidedly delicious way. The campaign saw the brands bringing four-meter cubic Oreo cookie to the London skyline as a way to pay homage to the Minecraft video game and also provide fans with a real-life element from the digital world to admire. The faux cookie was debuted alongside real square Oreo cookies that fans could line up for upon the reveal of the oversized dessert landmark.

Brand Manager at Oreo UK Becky Latcham commented on the Oreo x A Minecraft Movie campaign saying, “Our collaboration with A MINECRAFT MOVIE is our most playful partnership to date, so we knew we had to go big and cement it in history…and the London skyline. We’re beyond excited for snacking fans to enjoy our square cookie prototype, and Special edition embossed A MINECRAFT MOVIE cookies with the chance to taste, play, win through our exclusive experience.“