This BrewDog on-pack promotion is being launched by the brand in celebration of its 18th anniversary to pay homage to its legacy and provide consumers with an exclusive deal. The brand is launching its original Punk IPA in a variety of pack sizes that will entitle consumers to a £10 meal and a pint when visiting their nearest BrewDog location. The promotional deal will be available on packs from April through June with the meal deal up for redemption until October 31, 2025 to encourage diners to come in this spring, summer or fall.

Head of Customer Marketing Hannah Corker commented on the BrewDog on-pack promotion saying, “Punk IPA has been a constant in our portfolio since we launched in 2007, and we are proud of the power and legacy it has created. It feels right to be celebrating our flagship beer as it comes of age and rewarding shoppers with a compelling meal deal, especially when we know so many are conscious of spend out of home due to rising costs.”