The Betty Crocker Easter Egg Hunt Cupcake Kit is a clever new product from the baking brand in the UK that’s crafted with springtime festivities in mind to help liven up desserts in a decidedly simple way.

The baking kit comes packed with cupcake mix, a ready-to-use vanilla icing, a series of colorful chocolate balls and a single golden egg that the baker can place inside one cupcake. This comes as a simple yet delicious and interactive product for consumers to incorporate into their Easter celebrations to surprise and delight people of all ages.

Senior Brand Manager for Betty Crocker UK Danny Russell spoke on the Betty Crocker Easter Egg Hunt Cupcake Kit saying, “Easter is a special time for families to come together and create memorable moments. Many shoppers are looking for fun and easy ways to get the whole family involved in baking, and our new Betty Crocker Easter Cupcake Kit is the perfect solution – delivering maximum fun with minimal fuss.”