OK, we admit Vogue Hong Kong doesn’t garner our attention the way it once did here at theFashionSpot. For reasons both good and bad, covers starring the likes of Penélope Cruz, Anya Taylor-Joy, Amber Valletta, and Lulu Tenney (alongside her peers Felice Nova Noordhoff and América González) have commanded our attention over recent months. Up next on the cover of Vogue Hong Kong for February 2025 is Emma Chamberlain. The American influencer (currently with 12.1M subscribers on YouTube and almost 15M on Instagram) is paired with the photographer Emmie America for what is her second Vogue cover appearance. Across a trio of cover offerings, Emma is dressed in head-to-toe looks from Miu Miu and Prada (with jewelry from Cartier).

Emma Chamberlain for Vogue Hong Kong February 2025

Read below the reactions of theFashionSpot’s forum members:

“So amateur. Sounds like a mall advert,” critiqued matheus_s.

“Will NEVER get the appeal of Emma Chamberlain! What’s her talent? What does she ‘influence’ about? Please explain,” pleaded BelkaniStaCouture.

“I am a boomer and find it difficult to understand what Emma Chamberlain’s appeal is…” echoed forum member proseccotabis.

JPineapple exclaimed: “This magazine has become boring!”

“Edie Campbell would’ve slayed this,” noted RedSmokeRise.

See more of Emma Chamberlain from the Vogue Hong Kong February 2025 cover shoot and join the conversation, here.