If there’s one thing Southerners agree on, it’s the timeless appeal of a “cheap” lunch. From olive and cream cheese spreads to the joys of a pineapple sandwich, we know that just because something’s simple and inexpensive doesn’t mean it can’t also be amazing. The folks at Augusta National, the renowned golf course where the Masters tournament has been held annually since 1934, are certainly in on the secret.

One of the most exclusive sporting events in the world, tickets to the Masters will cost you a pretty. If you score passes in the lottery system, you’ll pay around $100-$150 depending on whether you’re selected to attend a practice round or actual tournament day. Those who seek tickets on the secondary market can expect to shell out thousands to gain access to the hallowed grounds.

The Concession Stand Prices

Once you make it inside, one place you won’t break the bank is the concession stand. The tournament is famous for offering “throwback” prices on all of its food and drinks. Unlike other professional sporting events, where you can expect to pay a ridiculous markup ($20 beer, anyone?), the Masters gives a major discount from what you’d pay to even make a similar dish at home.

According to the Masters website, “The humble beginnings of the Tournament are nowhere more evident than in the food. As much part of the mystique of the Masters as Amen Corner, the fare is often pointed to as the keystone piece of the patron experience.” The 30 items offered for breakfast and lunch range in price from $1-$6.

The Most Popular Menu Items

At first, the course’s modest menu was built out of necessity. “Providing a simple menu of sandwiches, snacks and drinks allowed for the low prices and also provided a means to prepare the food in resident Augustans’ kitchens in the early days,” the official Masters site reports. But like most things the Masters is beloved for, tradition stuck. Today, trying the legendary fare (and paying next to nothing for it) is as much a part of the Masters experience as seeing the golfers tee off.

The most well-known menu item is the pimiento cheese sandwich, which has achieved legendary status for its flavor as much as its incredible price tag of just $1.50. Another popular option, the egg salad sandwich, is sold for the same price.

Everyone, including the high-profile golfers competing in the prestigious tournament, has a universal love for the inexpensive sandwiches. When asked his favorite thing about the Masters, 2020 Green Jacket-recipient Dustin Johnson famously replied, “the sandwiches”. And when he was pushed to specify which, he couldn’t choose a favorite and said, “all of them.”

In addition to the classic pimiento or egg salad, patrons can also try a chicken sandwich, barbecue sandwich, chicken salad sandwich, ham and rye sandwich, or club sandwich for $3. Other treats like a peach ice cream sandwich, pecan caramel corn, and white chocolate pecan cookie will only set you back between $1.50-$3. Even alcohol (the course sells a few varieties of domestic and import beer, as well as white wine) only costs $6 and comes in a souvenir cup. Now that’s what we call a deal.

If you’re worried that inflation will eventually catch up to the Masters concession pricing, there’s plenty of reason to believe that some things are simply too sacred to change. Former Augusta National Chairman Bill Payne said, “We want the experience to not only be the best but to be affordable. And we take certain things very, very seriously. Like the cost of a pimento cheese sandwich is just as important as how high the second cut (of grass) is going to be.”

For those who prefer to watch from the comfort of their home (or just haven’t gotten a lucky draw yet), you can recreate the magic of the Masters concession offerings with their official Taste of the Masters Hosting Kits.