Bundle x Joy specializes in allergy-friendly, gut-friendly dog food that incorporates beneficial ingredients like probiotics, prebiotics, colostrum, and collagen that pet owners may recognize from their supplementation routines.

The brand’s new Superfood Stews launched in pet-pleasing recipes like Cage-Free Chicken & Veggies, Grass-Fed Beef & Veggies, and Wild-Caught Salmon & Veggies, all of which are made with human-grade ingredients. These nourishing stews for dogs can be served as complete meals or toppers and used interchangeably.

With colorful gradient packaging, Bundle x Joy was made to catch the eyes of Millennial and Gen Z pet owners. Bundle x Joy takes a beauty brand-inspired approach to disrupting pet aisles, which it says has “historically relied on out-dated product designs filled with ‘blue, brown, basic and boring’ elements no longer relevant to the fastest-growing cohort of Gen Z pet owners.”