With growing interest in gut health and the demand for convenient morning meals, Oat Cult’s Overnight Gut Oats perfectly combine the benefits of overnight oats and digestion-friendly ingredients, offering a simple, nutritious solution for busy individuals.

The Overnight Gut Oats are available in probiotic-rich varieties like Cocao Chip, Cinnamon, and Strawberry that are easy to prepare just by adding milk or a milk alternative of choice. Free from added sugars and sweeteners, these gut-friendly breakfast blends share the wholesome goodness of not only oats but also hero superfood ingredients like chia seeds, flax seeds, and nuts.

To introduce its Overnight Gut Oats to consumers, Oat Cult launched a horror-inspired campaign underscoring that its overnight oats are worthy of cult-like devotion—but without the need to make sacrifices.