
Gwyneth Paltrow’s “Grandpa” Cardigan Is $695, But I Found a Spot-On $70 Lookalike
Gwyneth Paltrow falls in the same bucket as Martha Stewart, Joanna Gaines, and Meghan Markle (now known as Sussex), blending cooking, gardening, and hosting into one big happy lifestyle brand. The cherry on top? Her timeless fashion.
In a recent Instagram post, Paltrow shared an inside look at her closet essentials, including tons of cozy sweaters I need to get my hands on ASAP. I was particularly in love with Paltrow’s G. Label by Goop Signature Cardigan, which boasts ribbed hemlines and tortoise-shell buttons. “I love it so much,” Paltrow said, adding that it’s “half way between a grandpa sweater and something very feminine.”
G. Label by Goop Signature Cardigan
Goop
Goop
If you don’t mind dropping $695 on the V-neck style, you better scoop it up fast, since there’s only one size left in her original color. Thankfully, the green and red hues are healthily in stock. If you want to save a buck or two, consider this lookalike Quince version for $70.
The effortless sweater offers an easy-yet-chic style, including a breathable blend of organic cotton and European linen. A closer look reveals faux horn buttons, functional pockets, and drop shoulders. Side slits, ribbed cuffs, and a deep V-neck mimic Paltrow’s original separate.
Quince Cotton Lined Relaxed Cardigan
Quince
Quince
Being a timeless basic, it’s also sure to stay in your style rotation from season to season; layer it over a short-sleeve top on breezy spring days or wear it while sipping iced coffee on summer mornings. To dress it up, throw on chic ballet flats or keep things casual with flare-leg jeans. In other words, it’s a wardrobe chameleon, blurring the lines of temperature and occasion.
The Quince cardigan isn’t only elegant, unfussy, and practical, but—like all items from the brand—it’s significantly less than the traditional retail value, meaning it’s worth a whopping $178. But just because the label has taken strides to reduce the price doesn’t mean it cuts back on quality. In fact, many reviewers have said it “looks way more expensive than it is,” calling it “beautiful.”
Quince
After you grab the sweet sweater in a Paltrow-approved neutral, consider the brand’s cherry red version. While you’re at it, recreate the rest of Paltrow’s look with a washable silk cami, wide-leg pants, and gold hoops just because.
Washable Stretch Silk V-Neck Cami
Quince
Bella Stretch Wide-Leg Jeans
Quince
14-Karat Gold Everyday Hoops
Quince