
Pina Colada-Inspired Canned Cocktails
The Cîroc Colada Spritz has been announced by the brand as its latest ready-to-drink (RTD) refreshment that’s latest to offer consumers a decidedly lighter take on a classic cocktail. The drink features the Cîroc Coconut vodka in the mix alongside sparkling water and natural flavors that combine to offer a lightly refreshing beverage perfect for summertime enjoyment. The drink draws inspiration from the classic Pina colada cocktail and comes in with a 7% ABV to give it a modest profile that can be casually enjoyed straight from the can or poured over ice.
Senior Brand Manager Pippa Lewis spoke on the Cîroc Colada Spritz saying, “We are delighted to launch Cîroc Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together. Whether shoppers are on the go, at a picnic, or gathering with friends, Cîroc Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”