The Genius Shot from Pure Protein has been developed with YouTuber and sports physiologist Mike Israetel as a pocket-sized take on the humble protein shake. The product measures in at 100ml to make it perfect for quickly shooting back to get a boost of protein, which consists of 23-grams of BLG whey protein in every bottle. The protein shot comes in with zero sugar, zero fat and zero carbs with 90-calories per serving to give it a no-nonsense nutritional profile for athletes and health-conscious consumers alike to enjoy.

The Genius Shot from Pure Protein comes in two flavors including Orange Cream and Blue Raspberry, which are both reported by the brand to have 45% more leucine, 40% more BCAAs and 26% more EAAs than the competition.