The growing demand for condiments that offer more than a one-note flavor profile reflects a shift toward versatile, multi-dimensional options that enhance a variety of dishes with depth and complexity—and Pink Salt Kitchen’s Nam Prik Pao satisfies as an option that’s umami, smoky, tangy and sweet. This Thai roasted chili jam is ready to elevate charcuterie boards, salads, pizzas, stir-fries, breakfast toast, and beyond.

On the $14 condiment inspired by summers in Bangkok, Thai-American Pink Salt Kitchen founder Palita Sriritana said, “Grocery flexes are luxury that’s kind of accessible. The rich of the rich are still buying designer bags, but that’s so inaccessible to a typical demographic. Everyone has to eat.”

The brand’s Nam Prik Pao is available in a classic version made with shellfish, as well as a vegan-friendly version.