
Sleep-Focused Travel Campaigns
Ahead of World Sleep Day on March 14, KAYAK is introducing its ‘In Search of Sleep’ campaign, designed to help travelers prioritize rest and relaxation during their vacations. A recent KAYAK survey found that “85% of Americans have experienced fatigue or sleep deprivation in the past year, yet over one-third report sleeping better while on vacation.” This insight has inspired KAYAK to encourage users to plan getaways that prioritize quality sleep.
With KAYAK’s new filter feature, travelers can now search for destinations specifically tailored for restful nights. Leading the list is Split, Croatia, ranked as the top sleep-friendly destination. Charming small towns in Canada, Portugal, Sweden, and Andorra also make up the top 10, while Leavenworth, WA, known for its serene alpine setting, takes the #17 spot in the U.S.
To enhance the campaign, KAYAK has partnered with sleep expert Dr. Angela Holliday-Bell (@thesleep_md), who shares her expert advice on sleep strategies to ensure optimal rest while traveling.
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