Smashable Whisky Packaging

Smashable Whisky Packaging



There’s a certain preciousness associated with mature spirits but The Glenrothes unveiled The 51, its oldest single malt ever, with packaging that’s meant to be destroyed. To access the 51-year-old single malt whisky, customers can use the custom hammer included with the packaging. The column is crafted from a solid, sustainably sourced Jesmonite and it’s the first of its kind to be shared in such a way. On the inside, there’s a hidden orchid to discover. Additionally, the precious packaging can be returned to The Glenrothes to be turned into a vase.

Touted as the brand’s most daring release to date, The 51 explores the strength in fragility and its novel packaging represents the soft water used in the distillation and dilution process and the wild orchids that grow on the Speyside estate. This release is limited to just 100 bottles, described as “the orchid of The Glenrothes collection.”



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