Tech, Beautifully Framed

April 3, 2025 admin No Comment 9 Views

Tech is an essential part of modern home design, and room layouts are often created around key pieces. Yes, we’re thinking of the television, and how often it’s the central point of a living room, with all furniture pointed towards it. It’s no surprise, then, that designers and our editors alike love The Frame, by Samsung, the smart TV which is a unique alternative to normal sets.

The Frame launched in 2017 and has quickly become a modern classic. At Livingetc, we’re often submitted homes to feature that, at first glance, look like they have an incredible piece of art hung on the wall. And then at closer inspection we realise that it’s The Frame.

You see, it is an impressively slim television set, so beautifully designed that you’re as happy to look at it when it’s off as when it’s on. Elegantly minimal and with a single Near-Invisible cable it hangs just like a picture frame, flush to the wall, blending beautifully with its surroundings.

The Frame by Samsung comes highly recommended

‘There is no other piece of tech designers recommend to me more often than The Frame TV by Samsung,’ says Pip Rich, Livingetc’s executive editor. ‘They love how it literally looks like framed artwork, so it doesn’t hamper how they wanted their decor to look in any way. It’s a seamless bit of kit that has some very impressive technology behind it. In fact, it’s not just like a work of art, it is a work of art in its own right.’

When switched off, The Frame has over 3000 images in its Art Store* that can be chosen from, switched between as your mood changes. Its groundbreaking Matte Display absorbs reflections, so even in bright sunlight you’ll be able to view the art of TV without distraction. Even the bezels** themselves can be swapped, with four styles to choose from to complement your home.

samsung the frame

The Frame is part of a wider range of beautifully designed tech by Samsung, including the Serif TV (on the right) and the Music Frame speaker (left)

(Image credit: Samsung)

The impressive tech behind The Frame by Samsung

Since the original launch, Samsung’s team have added in some very clever upgrades. Of the many features to admire about The Frame by Samsung, one is its Motion Sensor. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, showcasing the imagery you’ve selected. When you leave, it turns off into standby mode to save energy.

And in fact even Pantone, the colour experts we regularly look to for advice on trending colours, has endorsed The Frame’s Quantum Dots. They transform light into lifelike and accurate colour, making sure the picture is naturally bright in over a billion – yes really – cinematic colours.