The 31 Best Beauty Launches to Try Right Now
New beauty products arrive on the scene like clockwork, but there’s something about springtime launches that just hit differently. We’re embracing the renewed, invigorating energy that comes with the season and infusing it into our beauty routines. Just in time, Glow Recipe released serum-infused blushes that have instantly become a mainstay in my routine, Benefit launched a super-volumizing mascara that one of our editors swears by, and Neutrogena’s latest high-shine lip gloss is a new favorite for our beauty director.
Just in time for the season, February and March brought us these killer launches and more. To shop all the new beauty goodies InStyle editors are loving right now, keep on scrolling.
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This sleek new lip gloss, available in eight shades from peachy pink to deep plum, is packed with nourishing ingredients like maracuja oil that keep lips healthy while delivering the perfect wash of color. The shade Rose Petal, a dusty pink, is one of my go-to’s for a flattering, warm flush. —Lauren Valenti, beauty director
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No matter the season, my skin is drrrryyyyy—and that extends to my scalp. This hydrating serum has been a godsend during the dry months of winter, earning it a spot in my year-round rotation. Whenever my scalp feels dry and tight, this serum provides instant relief. It has water, glycerin, and aloe to flood my scalp with hydration, along with rosemary and caffeine to support hair growth. —Kara Jillian Brown, beauty editor
I’ve never tried a powder blush like this—one swipe gives you all the pigment you need. It settles on my skin like a cream and has a blurred effect. —Tamim Alnuweiri, senior beauty writer
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Highlighter for years has been my beauty gateway drug—throwback to going too hard with Fenty’s Trophy Wife. Gaga’s latest HausLabs drop is a multi-use highlighter stick that can double as a hydrating lip balm but also slides on easily for a pre-slay glittery (yet natural) boost on your eyelids or cheekbones. Great for a headshot! —Jonathan Borge, deputy editor
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This spray has unexpectedly become my new post-sweat companion. I throw it in my gym bag for a Saturday morning workout class or pack it in my work bag to use after our Wednesday run club at the office. I learned it’s the only FDA-cleared hypochlorous acid spray that effectively removes bacteria (which is the leading cause of UTIs), so it gives me the reassurance I need to keep my “down there” feeling clean and fresh, especially when I can’t shower right away after working up a sweat. —Erika Reals, senior editor
Though I love a bold, volumizing mascara in theory, I usually can’t stand the way it leaves my lashes clumpy and stuck together. But BADgal Bounce isn’t like other girls—she delivers volume sans clumps thanks to a two-sided brush with a fine-toothed comb to separate lashes and smooth out clumps. Plus, I love that the castor oil-infused formula helps strengthen my lashes, so they’ll ultimately look better even without mascara. —Emily Kelleher, evergreen & special projects editor
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I wasn’t sure what to expect from Mikayla Nogueira’s new skin prep line. Nor was I sure it’d be for me. I rarely do a full face and hardly put as much work into a look as the TikTok star. But, I was wowed by this lip product. The light mango scent is delicious, it lasts a long time (I only need to apply it twice a day) and it keeps my lips hydrated. Color me impressed. —Summer Cartwright, senior wellness editor
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One of the many things I love about Victoria Beckham’s makeup collection—aside from its impossibly chic execution—is how it encourages unexpected color play. The luxe new Eye Wardrobe compacts embody this perfectly, with stunning eyeshadow quads featuring buttery matte, shimmer, and metallic pigments that make creating an edgy olive-toned or Yves Klein blue smoky eye effortless.—L.V.
I’ve been on an anti-foundation kick recently, and since using the Mara Peptide Glaze, I honestly don’t find myself missing it. The essence makes my skin beam naturally, lit from within, layering effortlessly with any concealer or other product I wear on top. I usually rub the serum-like texture into my skin and let my glowing complexion speak for itself–no extra accouterments are needed. —Irene Richardson, writer
Once I got the ghd Chronos last year, I didn’t let another flat iron touch my strands. That changed once I got my hands on the Max late last year, a few months before launch. I still use the original Chronos when I need more control, but this size is great for touching up or creating big, relaxed waves. —K.J.B.
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Silicones are huge in my routine as someone who regularly heat styles my hair. These strand-coating ingredients aren’t inherently bad for your hair—you just have to make sure you shampoo well to get them off so nutrients can sink in. However, I’ve been loving the new sili-CLONE HairTech from Living Proof. It mimics silicone’s smoothing benefits without the build-up. —K.J.B.
I just turned 30, and I have no idea what’s going on with my skin. It’s dry but congested, not responding to its usual favorite skin care products. This moisturizer has been a very helpful bandaid. It is formulated with salicylic acid, providing hydration while sloughing away bumpiness for a smooth complexion. —T.A.
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When finding a good skin-care routine gets stressful, a curated set is the perfect thing. If you deal with acne, this is a great buy. It includes face wash, body wash, morning and evening moisturizers, pimple patches, and a spot treatment for under $80. The products are designed to treat acne without benzoyl peroxide, an ingredient that can cause dryness and irritation for some. —K.J.B.
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I aspire to be the kind of person who carries their perfume around for touch-ups throughout the day, but my bags are already too stuffed to give away real estate to a full-size bottle of perfume. That’s why I love these solid babies from Noyz. They’re like if a perfume and Chapstick had a baby—just swipe it on to get a potent (but not overwhelming) touch of fragrance. —K.J.B.
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Sage & Salt’s debut fragrance collection, crafted by founder and tarot reader Corbin Chamberlin, is designed to align with the moon’s phases. Luna Absolute, created for the full moon, deepens meditation and amplifies intentions with its grounding blend of tobacco, palo santo, and temple incense. Meanwhile, Moon Ring, crafted for the new moon, ushers in new beginnings with a fresh mix of vanilla orchid, tomato leaf, and green fig. I instantly fell in love with both of them, and having experienced Chamberlin’s energy work firsthand, I just know that harmonizing them with the lunar cycle will stir up some magic. —L.V.
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Dame Pat McGrath partnered with Candy Crush to create this sweet and playful collection. The set includes MatteTrance Lipstick in Elson and Divine Rose, LUST Gloss in Astral Flashdance and Bronze Venus, and Nail Polish in Elson and Gold 001. The bedazzling lineup is housed in limited-edition Candy Crush packaging to add a bit of levity to your daily beauty routine —K.J.B.
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I—without exaggeration—have a basket of 30-plus lip care products in my bathroom. I usually rotate them but I have been reaching for Dr. Whitney Bowe’s nonstop since I first tried it. —T.A.
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I love the versatility of these juicy serum blushes. The dewy, hydrating formula provides a shiny finish that I’ve patted not just on my cheeks but also on my lids and lips for a monochromatic look. —K.J.B.
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An exfoliating body wash is perhaps the most important part of my body care routine. I was surprised by the gentle effectiveness of this Billie one. It has little salt particles for physical exfoliation and glycolic acid for chemical exfoliation. —T.A.
The last time I liked a sweet perfume was… never. Dedcool is, of course, the brand to change that. This has a soft and subtle sweetness that feels like throwing rose-colored glasses over my entire day. —T.A.
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Launched in late February, the new brand The Root Project integrates scalp care into the products you already use, with shampoo, conditioner, and a hair mask featuring root-nourishing ingredients like Glutathione and amino acids. I can’t get enough of their clean canvas hair cleanser, whose intoxicating peppermint scent reminds me of the Tea Tree Tingle shampoo I grew up with. My hair leans dry these days, so it’s rare I reach for a clarifying shampoo, but this one leaves it silky and hydrated. —E.K.
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It’s rare to find an eye cream that doesn’t irritate my under eyes, but this one leaves them better than it found them. It fills out the fine lines that appear when my skin is dry and helps prevent concealer from settling into them. —E.K.
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I am pretty pessimistic about setting sprays. I think they’re a scam with very few exceptions and none of said exceptions have been new formulations. Huda Beauty’s new Easy Bake Setting Spray is not only an exception but perhaps a new gold standard. The very fine mist takes about 15 seconds to settle before I notice that my complexion is somewhat smoother. I also don’t reach for my touch-up concealer when I remember to use this. —T.A.
Blush layering has been all over my Instagram feed. It was too daunting to experiment with until these Morphe cheek palettes. They have all three formulas in one compact with instructions on achieving the look. Each blush is pigmented but easy to play with and looks divine whether you pick one formula or layer them all. —T.A.
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Finding a lip gloss is easy (I currently have 10 in my tote), but finding one with a super-pigmented color and juicy, hydrating feel is surprisingly difficult. The Super Boost lip gloss applies with gusto, laying on thick—but not sticky—and washing lips in rich, vibrant shades. I’m obsessed with “Anywhere Caffeine,” a delicious warm brown with a little more oomph than your typical neutral lipstick. It creates a natural gloss, giving my lips a healthy radiance without being overly shiny. —I.R.
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Bond-repairing amino acids, strengthening citric acid, and smoothing lactic acid work together to create this restorative formula. It works on all hair types to strengthen, seal split ends, infuse shine, and offers heat protection up to 450°F. —K.J.B.
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The power of Estée Lauder’s Double Wear Foundation now exists in a concealer. It boasts a lightweight, breathable, and hydrating formula that melts into skin to blur, conceal, and control oil. It comes in 30 buildable shades. —K.J.B.
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These duo palettes provide everything you need to add a flush of color and depth to your skin. Each palette includes a blush shade and a darker shade, which can be either a contour powder or another blush. Use the darker shade to add dimension, while the lighter shade adds a joyful pop of color. —K.J.B.
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Formulated by experts in regenerative hair growth, these capsules are made with a few forms of vitamin B, zinc, copper, sodium, and peptides. The supplement boasts the ability to anchor follicles to reduce shedding while stimulating hair growth. —K.J.B.
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Whether you prefer a natural look or something more dramatic, this innovative mascara features a special Infinity-Loop brush that grabs and separates each lash, paired with a smooth, buildable formula that delivers clump-free definition and impressive length. And maybe it’s just me, but with its sleek black tube and the name ‘Vertigo Lift,’ applying it makes me feel like a glamorous Hitchcock heroine. —L.V.
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As soon as you open Sweetest Song, you’re met with a stunning perfume nestled in a music box. The sweet melody that plays perfectly complements the scent’s mix of blush raspberries, sugar crystals, and whipped musk. The Eau de Perfume is the star of the launch, but the scent is also available in over 20 additional products, including body wash, three-wick candles, and wallflower scent plug-ins. —K.J.B.
