March 2025 commercials focus on storytelling by integrating vibrant visuals, humor, and sensory experiences to engage audiences in new ways.

HI-CHEW’s ‘Worlds of Flavor’ campaign takes viewers on an imaginative journey through four distinct flavor mixes– ‘Fantasy,’ ‘Original,’ ‘Tropical,’ and ‘Dessert.’ Playful, visually immersive settings that highlight the brand’s dynamic flavors bring each mix to life. This approach taps into flavor-centric storytelling and sensory marketing, using vivid digital environments to create a multisensory experience that deepens consumer engagement.

Meanwhile, Dove’s ‘Moist Humor’ ad, which debuted during ‘SNL50: The Anniversary Special,’ takes a bold comedic approach to promote its Deep Moisture Body Wash. The campaign humorously embraces the word ‘moist,’ often considered polarizing, to drive conversation while reinforcing the product’s long-lasting hydration benefits. Dove showcases a shift toward entertainment-focused brand messaging by integrating humor-driven advertising and leveraging celebrity event marketing.

Both campaigns exemplify how brands enhance digital engagement by blending humor, sensory cues, and immersive storytelling to capture audience attention in a cluttered advertising landscape.