The popularity of tropical-inspired energy drinks is surging and Celsius jumps on this opportunity with its brand new flavor — PLAYA VIBE.

Part of the company’s CELSIUS VIBE Line, this piña colada-inspired energy drink combines sweet pineapple, a hint of cherry, and velvety coconut flavors. The new addition aims to evoke the feeling of a relaxing beach getaway and this strategically aligns the beverage flavor with the brand’s mission to create products that transport consumers to global destinations.

Celsius’s tropical-inspired energy drink launch is supported by immersive activations, including a presence at the Breakaway Music Festival and partnerships with Major League Soccer, where PLAYA VIBE will be integrated into athlete campaigns and stadium experiences. Additionally, the flavor will be promoted on college campuses through the CELSIUS University program.

Image Credit: Celsius