Lady Amelia Spencer and Lady Eliza Spencer—the twin daughters of Earl Charles Spencer and Princess Diana’s nieces—have announced their latest venture, which takes them into the alcohol space.

The twins are entering the rosé market with the launch of their brand, Lala V, which will be available for purchase this summer, Amelia announced. Amelia called the twins’ journey into entrepreneurship “something really special” and said the brand’s name is “a play on Eliza’s childhood nickname, Lala, and the French word for life, vie.”

“The brand aims to represent joie de vivre—a joyful exuberance for life,” Amelia said, per The Daily Mail. “We can’t wait to go on this journey together.”

Amelia and Eliza join their cousin Prince Harry’s wife, Meghan Markle, in becoming entrepreneurs—the Duchess of Sussex announced that her newly-renamed lifestyle brand, As ever, would be available to shop this spring, and Meghan’s new podcast, Confessions of a Female Founder, will see her speak to eight women about their own business ventures.

While rosé didn’t make the cut of As ever’s first product offerings, Meghan has teased in the past that the drink—which she reportedly had while on her first date with Harry in 2016—could be one of the items her lifestyle brand sells in the future.

Amelia and Eliza—who recently learned, at 32, that they are identical twins—“have always been very close,” Amelia told Tatler. “We’re very similar. We love doing the same things and share the same friends. You’re guaranteed to have a best friend there always—you can’t really compare it to anything else.”

The twins moved to South Africa—where their mother, Victoria Lockwood, is from—in 1995 to escape the media attention their aunt, Princess Diana, suffered from (and, unfortunately, trickled down to others in the family). The late Princess of Wales died in 1997 when the twins were just five years old, and though she was the most photographed woman in the world, as Eliza put it, “We always just knew her as our aunt.”

“Growing up in South Africa, I really had very little idea of how significant she was in the world until I was much older,” Eliza told Tatler. Her aunt “did come and visit us in South Africa on a few occasions. She stayed with us, just before she passed away, at my father’s house here in Cape Town. We were very fortunate to have spent that time with her.” 

Eliza added that Diana was “incredibly warm, maternal, and loving. She always made an effort to connect with us as children and had a talent for reading children’s hearts.”

The twins were approached by a photographer while at a beach with Diana, and “Obviously it could have been quite terrifying for us, being so young and not understanding what was happening,” Eliza said. “But she turned it into a game of who could get back to the car first. It was amazing how she protected us in a way that made us feel safe and not frightened. We had no idea what she was doing at the time.”

Their father eulogized his older sister at her funeral on September 6, 1997, with the world watching. “As a child, I realized the enormity of the loss for my father and family,” Eliza continued. “It was only later that I came to understand the significance of the loss of her as a figure in the world.”