The ‘Serena Williams x Janie and Jack’ collection has officially launched, marking Serena Williams’ debut in children’s fashion. This limited-edition Spring 2025 collection, titled Where Love Meets Style, is a significant milestone for both the brand and Williams. It features a heartfelt campaign showcasing Serena alongside her daughters, Olympia and Adira, celebrating their first collaboration as a family.

Designed for children up to 12 years old, the collection “draws inspiration from vibrant, vacation-like hues and joyful family moments.” Pastel shades, including Williams’ favorite color pink, complement resort-ready apparel, swimwear, and accessories. The collection also highlights sunset-inspired ombré designs, ideal for springtime family adventures.

Additionally, the collaboration includes coordinated mother-daughter styles and a modern take on Serena’s iconic childhood tennis look, emphasizing the strong connection between mother and child.

Image Credit: Janie and Jack