Why Gen Z and Young Couples Are Driving the Demand for Vacation Homes in India – News18
Last Updated:
Young Indians are redefining luxury living by investing in vacation homes that offer both a lifestyle upgrade and smart financial returns.
Whether it’s for mid-week workations, holiday escapes, or rental income generation, the vacation home trend is showing no signs of slowing. (AP Photo)
India’s real estate landscape is witnessing a quiet but significant transformation—one where vacation homes are no longer the preserve of the ultra-rich or retired elite. Instead, it’s Gen Z and young couples who are increasingly leading the charge, reshaping the narrative around second homes by merging lifestyle aspirations with smart financial planning.
The trend, which gained momentum during the pandemic, has now taken firm root in post-COVID India. Remote work, flexible schedules, and a growing emphasis on mental wellness have altered the way young Indians view home ownership. For many, the idea of a second home in a tranquil destination isn’t just about indulgence—it’s about balance, purpose, and potential.
“The pandemic catalyzed a shift in how we view work, life, and well-being,” says Rubeena Singh, owner, VeRVe Estate, who turned her personal experience into a long-term vision. “As the pendulum swings toward a more balanced and hedonistic lifestyle, vacation homes have emerged as a powerful symbol of this cultural evolution. What was once considered an exclusive luxury is now viewed as both a rewarding investment and a space for personal growth and relaxation.”
Rubeena’s own journey reflects this shift. After spending nearly two years in Goa during the pandemic with her family, the experience left a lasting impact. “Those were some of the best years of my life,” she shares. “Naturally, we wanted to return to that, and this motivated us to buy a property in Goa and convert it into a luxury rental home.”
She’s not alone. From Goa and Himachal Pradesh to the backwaters of Kerala, scenic pockets across India are seeing a spike in demand from first-time homeowners in their 20s and 30s.
Ankit Lodha, founder, LA Empire, attributes this surge to changing values. “We’re seeing a massive shift in the mindset of young Indians. Many Gen Z and young couples want more from life than the daily 9-to-5 grind. Vacation homes provide a perfect blend—they serve as personal sanctuaries and offer strong investment potential through short-term rentals on platforms like Airbnb.”
According to Lodha, the market is being driven by this desire for flexibility, autonomy, and meaningful living. “Remote work has become the norm, and wellness-focused living is now a priority. Open spaces, nature, and a break from urban chaos are no longer luxuries—they’re necessities.”
From a financial standpoint too, the numbers make sense. Low interest rates and long-term appreciation potential are drawing younger investors who would previously opt for traditional routes like gold or fixed deposits. “Unlike previous generations, today’s young buyers prioritize experiences over static assets,” says Lodha. “A vacation home is the sweet spot—it’s aspirational, functional, and financially viable.”
Singh adds that technology and services have also made owning a vacation home more practical than ever. “Property management is no longer effort-intensive. Owners now have access to reliable services that not only maintain the property but help monetize it effectively.”
She believes this evolution is also changing how people perceive wealth. “Vacation homes are no longer just status symbols. They are becoming important tools for emotional well-being, family bonding, and creating a better quality of life.”
Whether it’s for mid-week workations, holiday escapes, or rental income generation, the vacation home trend is showing no signs of slowing. And with young Indians leading the way, the second-home dream is now more accessible—and desirable—than ever.
