YDF Interiors is London's New Exclusive Design Think Tank — I Went Behind the Scenes

YDF Interiors is London’s New Exclusive Design Think Tank — I Went Behind the Scenes


If there is one establishment that can compete with the 330-boutique, 8-story shimmering extravaganza that is London’s Harrods, it is the recently unveiled YDF Interiors’ “Living Concept” flagship opposite. The three-story showroom might well go unnoticed against Harrods’ monumental terracotta façade, but step inside, and the full scope of this new innovative décor destination is revealed.

With more than 100 of the world’s most coveted interior brands presented in an immersive, cutting-edge living space setting, YDF Interiors isn’t just one of London’s best furniture shops. Past its brutalist cement doorstep, a captivating, design-led journey awaits, punctuated by sleek surfaces, mesmerizing visual installations, and exquisite materials.



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