Tilray Wellness, the health-focused division of Tilray Brands, has partnered with Whole Foods Market to reintroduce Hi*Ball Energy, a zero-calorie and zero-sugar sparkling energy seltzer. Originally a pioneer in the clean energy drink category, HiBall faded from shelves before Tilray acquired and revitalized the brand. This venture has resulted in a 68% sales surge on Amazon in recent months.

Hi*Ball Energy caters to fitness enthusiasts, professionals, and wellness-focused millennials. The beverage is compelling for health-conscious shoppers because it is free from preservatives, artificial sweeteners, and sugar and can deliver 160mg of organic caffeine per can alongside guarana, ginseng, and B vitamins. The formulation of the zero-sugar sparkling energy seltzer positions it as a functional alternative to conventional energy drinks.

The relaunch of Hi*Ball Energy includes four crowd-pleasing flavors — Grapefruit, Blood Orange, Blackberry, Wildberry.

Image Credit: Tilray Wellness